The COMPANY PIRELLI & C. SPA was founded in 1872 in Italy by Giovanni Battista Pirelli.The company is headquartered in Milan, Italy. The success of Pirelli started in 1907. The winner of the Peking to Paris Rally won with Pirelli tyres. Since this year the brand PIRELLI is recognized in the world of motorsport and motorcycle. Today, Pirelli tyres fit all cars in Formula 1. Furthermore Pirelli is also very involved in the sponsorship of sports club as Inter Milan football. Pirelli is also famous for its annual publication of Pirelli calendar. The tyres are sold in over 160 countries through a network of nearly 10,000 distributors. According to the German magazine Neue Reifenzeitung in 2013, Pirelli is the fifth tyre manufacturer in the world.